SberPay Feidhmchlár Íocaíochta by Sber is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Soghluaiste Competition Category.

AirgeadSoghluaiste· 2022

SberPay Feidhmchlár Íocaíochta

by Sber

Client: Sber

Duais Airgid A' Design Award Winner in Soghluaiste Category

33,041
Verified Award Winner
Verify Award Status for #137184

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SberPay Feidhmchlár Íocaíochta

Is feidhmchlár íocaíochta é SberPay le haghaidh ceannacháin ar líne agus laistigh d'aip. Cuirtear íocaíochtaí i gcrích tríd an bhfeidhmchlár SberBank Online, mar sin ní aistrítear sonraí cárta chuig siopaí ná chuig comhpháirtithe. Is féidir iarmhéid an chárta a fheiceáil roimh gach íocaíocht. Tacaítear le híocaíochtaí aonuaire, íocaíochtaí athfhillteacha agus síntiúis, agus is féidir líon neamhtheoranta cártaí a nascadh lena n-úsáid níos déanaí. Tá an teanga amhairc simplí agus bunaithe ar chlóghrafaíocht, cnaipe agus grádán. Ba é an aidhm a bhí ann deireadh a chur leis an ngá le sonraí cárta a chur isteach agus an íocaíocht a dhéanamh tapa agus slán.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh SberPay Feidhmchlár Íocaíochta Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh SberPay Feidhmchlár Íocaíochta ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh SberPay Feidhmchlár Íocaíochta a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Dimensions & Packaging: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Tags: innovation, payments, pay, acquiring, internetacquiring
Production Technology: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Design Challenge: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Research: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspiration: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Project Duration: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Operation Flow: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patents: Sberbank
Team Members: Daria Prokuda
Shishki Collective