Can You See the Music Féiniúlacht Dhinimiciúil by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2022

Can You See the Music Féiniúlacht Dhinimiciúil

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

Duais Airgid A' Design Award Winner in Grafaic Category

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Colors

The Design

About Can You See the Music Féiniúlacht Dhinimiciúil

Is ionann an saothar a cruthaíodh do Cheolfhoireann Aireagail Franz Liszt agus féiniúlacht branda dinimiciúil faoi stiúir an cheoil agus é mar aidhm aige cuma na ceolfhoirne a athbheochan. Tá teanga eile ceoil cruthaithe ag a cruthaitheoirí, trína bhféadfar aon tséis a léirshamhlú laistigh de na treoirlínte atá sainithe. Ligeann an t-aitheantas do gach ball den cheolfhoireann a lógó pearsantaithe féin a chruthú, a bhaineann leis an bpíosa repertoire is fearr leo. Ina theannta sin, mar gheall ar fheidhmchlár deartha lógó saincheaptha, d'fhéadfadh fiú an lucht féachana a bheith mar chuid ghníomhach den phróiseas athnuachana céannachta.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Can You See the Music Féiniúlacht Dhinimiciúil Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Can You See the Music Féiniúlacht Dhinimiciúil ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Can You See the Music Féiniúlacht Dhinimiciúil a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions