Middle of Nowhere Príomhfheidhm: Leathanach Earráide Suímh Ghréasáin by Yijia Xie

Middle of Nowhere Príomhfheidhm: Leathanach Earráide Suímh Ghréasáin by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Gréasáin Competition Category.

AirgeadGréasán· 2022

Middle of Nowhere Príomhfheidhm: Leathanach Earráide Suímh Ghréasáin

by Yijia Xie

Client: IBM Research

Duais Airgid A' Design Award Winner in Gréasán Category

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The Design

About Middle of Nowhere Príomhfheidhm: Leathanach Earráide Suímh Ghréasáin

Is leathanach earráide 404 é Middle of Nowhere a cruthaíodh do shuíomh gréasáin eagraíochta taighde. Taispeántar leathanach 404 nuair nach bhfuil an leathanach gréasáin a iarradh ann, agus casann an dearadh seo an nóiméad sin ina chuairt ar áiteanna samhlaithe. Cruthaítear na tírdhreacha a thaispeántar le líonra iomaíoch giniúnach, samhail meaisínfhoghlama a oileadh ar na mílte grianghraf de thírdhreacha réadúla ó gach cearn den domhan. Is é an toradh atá air ná áiteanna nach ann dóibh in aon áit. Tá an leathanach tógtha mar shuíomh gréasáin freagrúil, agus is é an aidhm atá ann ná go mbeidh sé socair agus mealltach a bheith caillte ar líne.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Middle of Nowhere Príomhfheidhm: Leathanach Earráide Suímh Ghréasáin Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Middle of Nowhere Príomhfheidhm: Leathanach Earráide Suímh Ghréasáin ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Middle of Nowhere Príomhfheidhm: Leathanach Earráide Suímh Ghréasáin a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie