Figura Branducháin agus Dearadh Pacáistíochta by Anja Zambelli Colak

Figura Branducháin agus Dearadh Pacáistíochta by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2022

Figura Branducháin agus Dearadh Pacáistíochta

by Anja Zambelli Colak

Client: Zambelli Brand Design

Duais Iarainn A' Design Award Winner in Grafaic Category

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Verified Award Winner

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Colors

The Design

About Figura Branducháin agus Dearadh Pacáistíochta

Is dearadh branducháin agus pacáistíochta é Figura do réimse de bhlastáin Mheánmhuirí, lena n-áirítear cácaí figí, seacláidí agus ológ-ola. Tá an aitheantas tógtha timpeall ar dheilbhín fige atá stílithe mar bhalún aeir, tagairt don taisteal agus do fhréamhacha Meánmhuirí bhunaitheoir na branda. Léiríonn tónta órga, corcra agus glasa na príomh-chomhábhair. Cuireann patrúin de dhuilleoga fige, tonnta agus gainní éisc an Mheánmhuir i gcuimhne. Tá lipéid agus pacáistíocht pháipéir clóite i ndathanna Pantone ar pháipéar Fedrigoni, le scragall óir curtha leis. Cuireann an dearadh na táirgí in aithne do mhargadh na hÁise.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Figura Branducháin agus Dearadh Pacáistíochta Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Figura Branducháin agus Dearadh Pacáistíochta ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Figura Branducháin agus Dearadh Pacáistíochta as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensions & Packaging: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tags: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Production Technology: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Design Challenge: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Research: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiration: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Project Duration: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operation Flow: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Team Members: Anja Zambelli Colak