Jing Yin Li Dearadh Céannachta Branda by Sxdesign

Jing Yin Li Dearadh Céannachta Branda by Sxdesign is a highly esteemed winner of the very prestigious 2022 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2022

Jing Yin Li Dearadh Céannachta Branda

by Sxdesign

Client: Jing Yin Li

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

Verify Award Status for #137545

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jing Yin Li Dearadh Céannachta Branda

Is céannacht branda é Jing Yin Li a dearadh do bhranda glantacháin agus cúraim éadaí i margadh na Síne. Tá an lógó tógtha as cruthanna geoiméadracha simplí, cearnóga agus ceathrú-chiorcail, socraithe i gceithre líne. Foirmíonn trí cinn de na línte na litreacha J, Y agus L, túslitreacha ainm an bhranda. Tá na cruthanna ailínithe i leagan amach cobhsaí siméadrach chun iontaofacht agus daingne a chur in iúl. Tá dath an bhranda cothromaithe idir dearg agus corcra, ag tagairt do phorcelláin thraidisiúnta na Síne agus troscán sandalwood dearg. Fanann an lógó inléite ag méid íosta 6 mhilliméadar faoi 12 mhilliméadar.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Jing Yin Li Dearadh Céannachta Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Jing Yin Li Dearadh Céannachta Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Jing Yin Li Dearadh Céannachta Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
Dimensions & Packaging: Minimum size of logo: 6mmx12mm
Tags: Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
Production Technology: Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
Design Challenge: 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future
Research: Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
Inspiration: For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
Project Duration: July to November, 2021, at Beijing, Shenzhen
Operation Flow: Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
Patents: Sxdesign
Team Members: Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang
Image Credits: Sxdesign