Miepu Diary Léaráidí Carachtar by Guangzhou Kemei Commodity Co., Ltd.

Miepu Diary Léaráidí Carachtar by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2022

Miepu Diary Léaráidí Carachtar

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

Duais Iarainn A' Design Award Winner in Grafaic Category

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Colors

The Design

About Miepu Diary Léaráidí Carachtar

Is sraith léaráidí carachtar é Miepu Diary a chomhcheanglaíonn cultúr faiseanta nua-aimseartha le scéalta clasaiceacha do pháistí. Is í Duoduo, cailín coinín cróga agus ámharach, an príomhcharachtar, agus léirítear í in éineacht le cat beathaithe. Athchoirtear ceithre scéal sí a bhfuil cáil dhomhanda orthu i gceithre léaráid théamacha, arna dtarraingt de láimh i stíl nua-aimseartha. Is féidir na léaráidí a chur i bhfeidhm ar phóstaeir, ar éadaí agus ar tháirgí gaolmhara. Is é an aidhm carachtar gleoite agus faiseanta a chruthú a nascann scéalta sí le treochtaí faisin an lae inniu.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Miepu Diary Léaráidí Carachtar Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Miepu Diary Léaráidí Carachtar ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Miepu Diary Léaráidí Carachtar as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
Tags: Hand drawing, illustration, fairy tales, and fashion trends.
Design Challenge: In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
Research: Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
Inspiration: The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
Operation Flow: Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.

Read the Press Release