Unless Agency Suíomh Gréasáin by Fanny De Bray

Unless Agency Suíomh Gréasáin by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dearadh Gréasáin Competition Category.

IarannGréasán· 2022

Unless Agency Suíomh Gréasáin

by Fanny De Bray

Client: Unless agency

Duais Iarainn A' Design Award Winner in Gréasán Category

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Verified Award Winner
Verify Award Status for #138097

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Colors

The Design

About Unless Agency Suíomh Gréasáin

Is suíomh gréasáin é Unless Agency a cruthaíodh mar chuid de fhéiniúlacht bhranda níos leithne do ghníomhaireacht chomhairleoireachta agus cumarsáide. Forbraíodh an suíomh gréasáin tar éis anailís mhargaidh ar threochtaí, ar shuíomhú iomaitheoirí agus ar chleachtais earnála, rud a d'eascair ardán branda a shainigh na príomhtheachtaireachtaí. Úsáidtear imlíne mhonagram an bhranda chun cruthanna geoiméadracha ciorclacha a tharraingt a chuireann struchtúr ar théacs agus ar ghrianghraif agus a chruthaíonn deilbhíní a léiríonn na príomhphointí. Tá dathanna agus íomhánna spreagtha ag an dúlra agus ag domhan an tsócmhainneachais, rud a léiríonn luachanna agus cur chuige beacht na gníomhaireachta.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Unless Agency Suíomh Gréasáin Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Unless Agency Suíomh Gréasáin ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Unless Agency Suíomh Gréasáin as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.