Gorgeous Frontier Highway Aitheantas Branda by Zhuang Li is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.
IarannGrafaic· 2022
Gorgeous Frontier Highway Aitheantas Branda
by Zhuang Li
Client: China National Highway G331
Duais Iarainn A' Design Award Winner in Grafaic Category
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- Verified Award Winner
- Verify Award Status for #139017
The Design
About Gorgeous Frontier Highway Aitheantas Branda
Is aitheantas branda é Bealach Mór Áille na Teorann a cruthaíodh do Bhóthar Náisiúnta na Síne G331. Ritheann an bealach mór feadh theorainn thuaidh na Síne agus is bóthar fada cosanta teorann é i gcúige Heilongjiang. Tarraingítear na heilimintí dearaidh ó gheamorfeolaíocht, fásra agus an bóthar féin. Léiríonn leathchiorcal an tírdhreach, léiríonn duilleog an fásra, agus léiríonn líne an bóthar mór. Cuirtear na heilimintí seo le chéile chun cultúr nádúrtha a nascadh le foirmeacha grafacha nua-aimseartha. Léiríonn an t-aitheantas na ceithre shéasúr feadh an bhealaigh chomh maith le beocht an chultúir áitiúil.
The Recognition
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh Gorgeous Frontier Highway Aitheantas Branda Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Gorgeous Frontier Highway Aitheantas Branda ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Gorgeous Frontier Highway Aitheantas Branda as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
- Inspiration
- The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
- Team Members
- Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang
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