The Tridea Project Leabhar by Lisa Winstanley

The Tridea Project Leabhar by Lisa Winstanley is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Clóite Competition Category.

AirgeadCló· 2022

The Tridea Project Leabhar

by Lisa Winstanley

Client: Lisa Winstanley

Duais Airgid A' Design Award Winner in Cló Category

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Verified Award Winner

Verify Award Status for #139124

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Colors

The Design

About The Tridea Project Leabhar

Déanann an leabhar seo, The Tridea Project: Culturally Diverse Co-Creation, doiciméadú ar ghiniúint an bhranda agus ar a éabhlóid ina dhiaidh sin. Tá an t-ábhar comhdhéanta de thrí chaibidil, ar dtús forbhreathnú ar an tionscadal agus a cruthaitheoir. Ar an dara dul síos tá treoirlínte mionsonraithe branda agus ar an tríú dul síos, aiste amhairc, ina bpléitear luachanna branda an chuimsithe agus na héagsúlachta, agus bhí an dá cheann sin ina bhfachtóirí lárnacha don tionscadal taighde 4 bliana seo. Tá dearadh an leabhair deartha le hábharthacht agus rinneadh machnamh agus machnamh ar gach gné chun luachanna an tionscadail a léiriú go meafarach.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh The Tridea Project Leabhar Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh The Tridea Project Leabhar ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh The Tridea Project Leabhar a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This book documents the Tridea Project's brand conception and evolution. Culminating in a visual essay discussing the brand values of inclusion and diversity, which have been pivotal factors to this 4-year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project philosophy.
Dimensions & Packaging: The overall book is Size: 250mm (w) x 315mm (h) (closed)
Cover - 135gsm colourplan (amethyst) over 2mm board
Endpaper - 135gsm colourplan (amethyst)
Text - 170gsm maple bright
Tags: Book, Design, Collaboration, Co-creation, Ethical
Production Technology: The book is cloth bound in using fabric from the main colour palette purple to represent creativity and mystery. The text is debossed and printed in a metallic pink foil, again from the main colour palette to represent love and kindness but the metallic finish adds a touch of magic and playfulness, creating reflection and distortion, much like the surrealist notions this project is inspired by. The cover of the book forms a horizontal triptych, to hint at the Tri aspect of the project. Three ideas, three artists, three layers of meaning and creativity.
Design Challenge: The project is inspired by The Exquisite Corpse, a method of collaging numerous designs by several artists into one collaborative composition. A creative mash-up, with international participants collaborating to produce one multicultural creative piece. Think of it like a design relay race. The artworks generated are displayed on the online gallery and subsequently sold as high-resolution downloads. All profits from the sales will be donated to the partnering Singaporean charity TWC2; Transient workers Count Too; thus, coalescing international creative communities, building bridges, and providing a channel for diverse collaboration
Research: This project explores alternative methods of image production and consumption with a view to exploring diverse and ethical co-creation practices in a virtual space.
Inspiration: The Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea’s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social & cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, ‘The Exquisite Corpse‘.
Project Duration: The project started in March 2018 in Singapore and finished in January 2022 in Singapore.
Operation Flow: The three layered cover of the book provides both practical navigation and visual metaphor.
Patents: Not applicable
Team Members: Lisa Winstanley: Lead Designer / Art Director
Lisa Peh Jiaxian: Photographer
Image Credits: Image #1: Photographer Lisa Peh Jiaxian
Image #2: Photographer Lisa Peh Jiaxian
Image #3: Photographer Lisa Peh Jiaxian
Image #4: Photographer Lisa Peh Jiaxian
Image #5: Photographer Lisa Peh Jiaxian