The Power of Pastry Feisteas Seodra Idirghníomhach by Fenghua Ye

The Power of Pastry Feisteas Seodra Idirghníomhach by Fenghua Ye is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Seodra Competition Category.

AirgeadSeodra· 2022

The Power of Pastry Feisteas Seodra Idirghníomhach

by Fenghua Ye

Duais Airgid A' Design Award Winner in Seodra Category

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Colors

The Design

About The Power of Pastry Feisteas Seodra Idirghníomhach

Bailiúchán de threalaimh seodra páipéir idirghníomhacha is ea The Power of Pastry. Áirítear sa bhailiúchán fáinní, bráisléid agus bróistí, arna spreagadh ag na próisis déanta agus struchtúir a bhaineann le taosráin. Filltear gach píosa go díreach as bileog páipéir amháin atá ullmhaithe, mar sin níl gliú ar bith de dhíth. Mínítear gach céim fhillte i bhfíseán treorach taifeadta. Cuirtear na trealaimh ar fáil ag leibhéil éagsúla, ó fháinní simplí go bróistí níos casta. Gearrtar agus greantar an páipéar le léasar, agus fágtar bán é ionas gur féidir le gach úsáideoir stíl phearsanta a chur leis. Léiríonn an bailiúchán nach gá go mbraithfeadh seodra ar ábhair luachmhara.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh The Power of Pastry Feisteas Seodra Idirghníomhach Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh The Power of Pastry Feisteas Seodra Idirghníomhach ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh The Power of Pastry Feisteas Seodra Idirghníomhach a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Here is a collection of interactive paper jewellery kits, which invite audiences to participate in the jewellery making process following the recorded guide video.These special jewellery were simplified so that audiences can fold them directly from a prepared paper piece without needing any glue during the whole making process. The colour of this those jewellery is blank because designer wants to leave some space for audiences to design their different styles.
Dimensions & Packaging: Scale of Paper Bracelets:
- Piece 1: Width 4cm
-Piece 2: Width 4.8cm
-Piece 3: Width 3.1cm

Scale of Paper Rings:
-Piece 1: 5.5cm×3.7cm
-Piece 2: 4.5cm×4.1cm
-Piece 3: 4.8cm×4.5cm

Scale of Paper Brooches:
-Piece 1: 9.4cm×5.8cm
-Piece 2: 5.05cm×5.05cm
-Piece 3: 6.3cm×6.3cm
Tags: Interactive, Contemporary, Sustainable
Production Technology: Laser Cut & Engraving
Design Challenge: The most challenged thing during the whole design process is the paper's thickness. The thickness of 3 kits are slightly different, because they all have different structures. For example, the paper bracelet kit has more complex sturcturs, so it should be made in thinner paper. The ring kit needs more strong support, so it will be made in the thicker paper. In order to find out the most suitable thickness for different kit, the folding step needs to be tested again and again. It was the challenge of patient.
Research: This research began from making different pastrys, such as Chinese bao, pie, croissant and so on. This project was encouraged by homemade pastry, which is an interactive home activity to increase mutual happiness. Designer believed that this ineractive mode can be applied on jewellery design as well that interactive activity between designer and audience. The main material was paper according to the fact that most pastries are made directly by a piece of flat flour dough, these paper pieces of jewellery were simplified so that audiences can fold one paper jewellery directly from a prepared paper piece without needing any glue during the whole making process. Designer drew the digital sketch in software AI inspired by pastrys' structures, them laser cut and engrave paper. Testing and collectiong feedback from others to simplify and improve structures.This kind of design can be used as a sample pack for buyers to try and understand the structure of jewellery before they buy the finished metal work. And even it can replace the normal ticket to increace the value of normal paper ticket. And it is also a sustainable design which can be made by recycle paper. This kind of design encorage designers to give up some traditional concepts and materials to avoid over excavation in some specific materials such as precious stones and metals.
Inspiration: The inspirations are making processes and structures of different pastries. Designer was encouraged by homemade pastry, which is an interactive home activity to increase mutual happiness. Designer created a collection of interactive paper jewellery kits, which invite audiences to participate in the jewellery making process with design. And, according to the fact that most pastries are made directly by a piece of flat flour dough, that audiences do not need any glue during the whole making process.
Project Duration: The project started in September 2020 and finished in May 2021 in Edinburgh.

In June 2021, it was exhibited in New Designer Online Show in UK.

In July 2021, it was selected as 'One to Watch' in the Competition of Bright Young Gems in London.

In September 2021, it was exhibited in Gwangju Design Biennale International Invitational Poster Exhibition in South Korea.

And same in September 2021, it was also been shortlist in the Globle Design Graduate Show 2021 Collabrate with Gucci.

In October 2021, it was selected for the Online Exhibition 'So Fresh + So Clean' in Amarica.
Operation Flow: Designer believes that jewellery should not be limited by precious materials. Finding a way to communicate with audience is also a way to represnt jewellery. The interactive paper jewellery kits invite audiences to participate in the jewellery making process following the recorded guide video. The kits have different levels from simple paper rings to complex paper brooches. Auidences can try to challenge themselves step to step to feel the magic change from a flat paper to a 3D paper jewellery without glue. It will be a silent but amazing communication between designer and audience.
Image Credits: Image #1 : Photographer Shannon Toft, Photography, 2021.