Khedr El Attar Aitheantas Branda by Nour Shourbagy

Khedr El Attar Aitheantas Branda by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2022

Khedr El Attar Aitheantas Branda

by Nour Shourbagy

Client: Khedr el Attar

Duais Iarainn A' Design Award Winner in Grafaic Category

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Colors

The Design

About Khedr El Attar Aitheantas Branda

Cruthaíodh Khedr El Attar mar aitheantas branda do thrádálaí earraí orgánacha agus amha a bunaíodh sa Cháiro i 1945. Comhcheanglaíonn an tionscadal seo straitéis branda le córas amhairc a léiríonn suíomh nua an bhranda. Coinníonn an aitheantas seasamh Khedr El Attar mar fhoinse earraí orgánacha agus amha. Eagraíonn an córas amhairc an ghnó ina thrí fhoroinn phríomhúla: cógais orgánacha, earraí áilleachta amha agus táirgí culinárta. Cuireann dearadh pacáistíochta agus treoirlínte branda barr feabhais ar an gcóras, ag nascadh sean-eiticéas na trádála le cur i láthair nua-aimseartha.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Khedr El Attar Aitheantas Branda Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Khedr El Attar Aitheantas Branda ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Khedr El Attar Aitheantas Branda as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release