Half Production Féiniúlacht Branda by Chin Hock Cong

Half Production Féiniúlacht Branda by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2022

Half Production Féiniúlacht Branda

by Chin Hock Cong

Client: Creator Design Studio

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

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Colors

The Design

About Half Production Féiniúlacht Branda

Is stiúideo grianghrafadóireachta agus físeagrafaíochta é Half Production. Bíonn an chothromaíocht idir soilsiú agus scáth á lorg i gcónaí. Idir an dá linn, tagann sé seo freisin lena bhfealsúnacht saoil. Is ionann an chothromaíocht idir leath agus lán a shealbhú díreach mar a bheith humhal agus an fhoghlaim a choinneáil, an chothromaíocht idir feidhm agus cruthaitheacht. Tá an lógó spreagtha ag an ngníomh doirteadh an uisce. Nuair a bhíonn an ghloine lán, níl aon spás le feabhsú. Tá an chuma ar an scéal go bhfuil an t-uisce á dhoirteadh mar rud atáimid ar thóir. Bí humhal agus lean ort ag foghlaim.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Half Production Féiniúlacht Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Half Production Féiniúlacht Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Half Production Féiniúlacht Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021