Iarann Grafaic · 2022
Enable Change Feiceálacht Branda
by Squared
- Duais Iarainn A' Design Award 2022 in Grafaic
- CLIENT: Isabelle Laporte
- Estimated Number of Design Views: 13,331
- Verification code 5728C3E05B · Verify this award
Colors
About Enable Change Feiceálacht Branda
Is feiceálacht branda í Enable Change a cruthaíodh do ghairmí atá ag obair i mbainistíocht athraithe. Baineann an fheiceálacht úsáid as cur chuige íostach, teaglaim chló dhána agus dath beoga amháin. Nascann siombail an lógó na túslitreacha I agus L le siombail na síoraíochta, rud a léiríonn cuimsiú. Roghnaíodh na clónna chun athrú a léiriú, le cruthanna a fhorbraíonn agus aistrithe leachtacha idir stríoca tiubha agus tanaí. Tá an scéim dathanna laghdaithe agus tá an stíl ghrafach cothrom. Thóg an dearadh agus an fhorbairt thart ar dhá mhí in 2021.
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh Enable Change Feiceálacht Branda Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Enable Change Feiceálacht Branda ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Enable Change Feiceálacht Branda as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Press Kit
- Unique Properties
- A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion. - Tags
- branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
- Production Technology
- We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
- Design Challenge
- What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
- Research
- The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
- Inspiration
- Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
- Project Duration
- The design and development of this brand identity took around 2 months in 2021.
- Operation Flow
- The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
