Second Hand Life Sraith Póstaer by Yilin Wang

Second Hand Life Sraith Póstaer by Yilin Wang is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2023

Second Hand Life Sraith Póstaer

by Yilin Wang

Client: Zhejiang Sci-Tech University

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Second Hand Life Sraith Póstaer

Is sraith póstaer é Second Hand Life a phléann an bealach a bhfaigheann daoine faisnéis ilroinnte. Tá fiche póstaer A3 sa tsraith, socraithe le príomhamharc amháin a chruthú, agus tagann leabhar feistithe agus ceangailte in éineacht leo. Casadh teanga ina grafaic amhairc trí chód dénártha, áit a seasann na siombailí a haon agus a náid freisin do fhírinne agus bréagach in oibríochtaí loighce. Léiríonn an nasc seo an chaoi a mhúnlaítear breithiúnas de réir na faisnéise a nglactar léi. Iarrann na póstaeir agus an leabhar ar níos mó airde a thabhairt d'fhadhb shóisialta, mar gur féidir le dearcadh ilroinnte ar fhaisnéis dul in ionad dearcadh iomlán.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Second Hand Life Sraith Póstaer Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Second Hand Life Sraith Póstaer ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Second Hand Life Sraith Póstaer riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimensions & Packaging: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Tags: Poster、Concept、Books
Production Technology: A series of posters and books designed to convey the theme of second-hand life
Design Challenge: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Research: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Duration: 2022.5.23 in Hangzhou, China
Operation Flow: The language of the poster and the design of the book are used to convey the message to the audience.