Gensyn Intellectual Property Dearadh Lógó by Gu Jin

Gensyn Intellectual Property Dearadh Lógó by Gu Jin is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2023

Gensyn Intellectual Property Dearadh Lógó

by Gu Jin

Duais Airgid A' Design Award Winner in Grafaic Category

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Colors

The Design

About Gensyn Intellectual Property Dearadh Lógó

Is lógó é Gensyn Intellectual Property a cruthaíodh do chomhlacht comhairleoireachta maoine intleachtúla. Forbraíodh an marc go teibí ón litir G, céadlitir ainm an chomhlachta. Tá an fhoirm comhdhéanta de chomhartha athfhriotail shingil theibí ar chlé agus ar dheis, a thagraíonn do chumarsáid shoiléir agus do chomhairliúchán idir an comhlacht agus a chliaint. Cuireann an cruth iomlán sciath i gcuimhne freisin, rud a léiríonn cosaint na maoine intleachtúla. Leanann an imlíne cruth séala thraidisiúnta Shínigh. Úsáidtear an gorm chun forbairt sheasta a chur in iúl.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Gensyn Intellectual Property Dearadh Lógó Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Gensyn Intellectual Property Dearadh Lógó ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Gensyn Intellectual Property Dearadh Lógó a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
Tags: Logo, Brand, Visual, Gensyn
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
Research: We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
Inspiration: Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
Project Duration: It took one month to complete the design in Beijing, China
Operation Flow: LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
Team Members: Gu Jin