Pakka Coffee Shop Aitheantas Branda by Sersen Shenzhen Brand Consulting is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2023

Pakka Coffee Shop Aitheantas Branda

by Sersen Shenzhen Brand Consulting

Client: Pakka Coffee Shop

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pakka Coffee Shop Aitheantas Branda

Is aitheantas branda é Pakka Coffee Shop a cruthaíodh do shiopa caife i Shantou, an tSín. Comhcheanglaíonn an dearadh clóscríbhneoireacht lámhscríofa le scéim dathanna codarsnach gorm agus oráiste. Tá inspioráit ag an chlóscríbhneoireacht scaoilte ó ghraifítí agus ealaín na sráide, agus tugann an chomhcheangal dathanna léargas ar stíl retro Meiriceánach. Coinníonn an córas amhairc simplí íomhá an bhranda aontaithe agus soaitheanta trasna meáin éagsúla. Tá sé mar aidhm ag an aitheantas cultúr an chaife a nascadh leis an saol laethúil agus dul i bhfeidhm ar chustaiméirí óga a bhfuil dúil acu i bhfaisean na sráide.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Pakka Coffee Shop Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Pakka Coffee Shop Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Pakka Coffee Shop Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Tags: LOGO, Brand Image, Coffee culture, Street culture, American style
Design Challenge: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Research: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Inspiration: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Project Duration: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Operation Flow: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Read the Press Release