Vivo X80 Feachtas Fógraíochta Lasmuigh le Output

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh Vivo X80 Feachtas Fógraíochta Lasmuigh le Output.

AirgeadFógraíocht· 2023

Vivo X80 Feachtas Fógraíochta Lasmuigh

le Output

Cliant: Output

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Fógraíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #142549

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Vivo X80 Feachtas Fógraíochta Lasmuigh

Is feachtas fógraíochta lasmuigh é Vivo X80 a cruthaíodh chun sraith fónanna cliste a chur chun cinn. In ionad scáileán 3D gan spéaclaí a chur go hard ar fhoirgneamh, úsáideann an feachtas scáileán ollmhór urláir atá suite go díreach ar an talamh, ionas gur féidir leis an lucht féachana breathnú air ó ghar-raon. Tá an t-ábhar eagraithe i seacht ngníomh agus taispeánadh é in Shenzhen agus in Xian. Rianaíonn dhá radar agus teicneolaíocht gabhála coirp dhaonna suíomh agus gluaiseacht an lucht féachana, ionas go bhfreagraíonn na híomhánna do na breathnóirí. Úsáidtear teicneolaíocht teilgin léasair don taispeáint.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Vivo X80 Feachtas Fógraíochta Lasmuigh Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Vivo X80 Feachtas Fógraíochta Lasmuigh ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Vivo X80 Feachtas Fógraíochta Lasmuigh a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Toisí & Pacáistiú: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Clibeanna: Naked eye 3d, Interactive, Epic, Innovation, Creative
Teicneolaíocht Táirgthe: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Dúshlán Deartha: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Taighde: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspioráid: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Fad an Tionscadail: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Sreabhadh Oibríochta: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Creidiúintí Íomhá: Photographer: Xujie Yan