Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh The Zlin Region Aitheantas Branda le Radoslav Dostal.
Cré-umhaGrafaic· 2023
The Zlin Region Aitheantas Branda
Cliant: Zlín Region
Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic
Buaiteoir Gradaim Fíoraithe
Fíoraigh Stádas Gradaim do #142959An Dearadh
Maidir le The Zlin Region Aitheantas Branda
Is branda agus aitheantas amhairc é Réigiún Zlin a cruthaíodh do réigiún sa Phoblacht Seic. Tá an t-aitheantas bunaithe ar chearnóg, agus léiríonn na ceithre chúinne na ceithre cheantar stairiúla den réigiún. Cuireann an chearnóg fráma timpeall an dearaidh agus léiríonn sí freisin an áit a dtarlaíonn athrú, agus foirmeacha agus litreacha ag briseadh amach thar a himill. Is iad na dathanna dubh, bán, buí dorcha agus buí bán, agus tagraíonn an buí do dhath traidisiúnta Zlin. Cuireann an t-aitheantas spiorad cruthaitheach agus fiontraíochta an réigiúin agus a mhuintire in iúl.
An Aitheantas
Maidir leis an Duais Cré-umha A' Design Award
Bhuaigh an dearadh The Zlin Region Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh The Zlin Region Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh The Zlin Region Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Taobh Thiar den Dearadh
Pacáiste Preasa
Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.
- Airíonna Uathúla
- The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
- Toisí & Pacáistiú
- Digital
- Clibeanna
- Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
- Teicneolaíocht Táirgthe
- The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
- Dúshlán Deartha
- Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
- Taighde
- The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
- Inspioráid
- The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
- Fad an Tionscadail
- The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
- Sreabhadh Oibríochta
- The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
- Baill Foirne
- Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen - Creidiúintí Íomhá
- Photographer Julius Filip
Film maker Radim Vanous
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