Baidu Onsite Service Experience Feidhm Phríomhúil: Feidhmchlár Soghluaiste by Baidu Online Network Technology

Baidu Onsite Service Experience Feidhm Phríomhúil: Feidhmchlár Soghluaiste by Baidu Online Network Technology is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dearadh Soghluaiste Competition Category.

IarannSoghluaiste· 2023

Baidu Onsite Service Experience Feidhm Phríomhúil: Feidhmchlár Soghluaiste

by Baidu Online Network Technology

Client: Baidu Online Network Technology. Beijing

Duais Iarainn A' Design Award Winner in Soghluaiste Category

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The Design

About Baidu Onsite Service Experience Feidhm Phríomhúil: Feidhmchlár Soghluaiste

Téacs Leabhair: Is feidhmchlár soghluaiste é Taithí Seirbhíse Ionaid Baidu chun seirbhísí baile a chur in áirithe ar líne. Léiríonn an dearadh mionsamhlacha soiléire ceannaithe, oibríocht shimplithe agus comhéadan aithnidiúil, ionas gur féidir le húsáideoirí an tseirbhís atá de dhíth orthu a aimsiú go tapa. Déanann úsáideoirí na liostaí seirbhíse a bhrabhsáil, tairiscintí a chur i gcomparáid, ceannaí a roghnú agus an íocaíocht a chomhlánú. Nuair a ghlacann ceannaí le hordú, cuirtear foláireamh teachtaireachta agus léarscáil fíor-ama de shuíomh an cheannaí ar fáil. Scóráileann algartam cúlchláir cáilíocht na seirbhíse agus déanann sé rangú na gceannaithe a nuashonrú, agus stóráiltear taifid ordaithe chun cearta an úsáideora a chosaint.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Baidu Onsite Service Experience Feidhm Phríomhúil: Feidhmchlár Soghluaiste Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Baidu Onsite Service Experience Feidhm Phríomhúil: Feidhmchlár Soghluaiste ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Baidu Onsite Service Experience Feidhm Phríomhúil: Feidhmchlár Soghluaiste as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a small program for online domestic service booking, which aims to reduce the online operating costs of businesses through digital means, optimize the service level, and provide users with a safer and more reliable online household booking process. With clear business thumbnail, intuitive and simplified operation and familiar interface design, it is easy for users to quickly locate the required services and optimize the use efficiency.
Tags: Housekeeping Services,Online Services
Production Technology: Relying on the open platform, AI assistant generates interactive dialog box models suitable for scene intention, and reaches commercial standards after passing background tests. The backend algorithm establishes the scoring strategy of service quality, and the machine automatically generates the scoring report and updates the ranking of merchants on the page regularly. The platform will record the user orders information and provide evidence in case of loss of user rights and interests.
Design Challenge: The challenge was to optimize the overall use process within the existing architecture. Relying on DuerOS platform, AI assistant selects the configuration items like intention, common expression and slot suitable for onsite scene to generate an interactive dialogue model, so that users are more willing to initiate interaction. The backend algorithm sets up a service quality scoring strategy, calculates the merchant service from multiple dimensions, and regularly optimizes the home page ranking.
Research: Before the COVID 19 pandemic, domestic service merchants did not have a strong awareness of and demand for digitalization. However, the pandemic has brought a continuous downturn in the domestic service industry. Due to the restrictions on physical activities, some businesses have been forced to close down, facing the test of survival resilience. At a time when the pandemic is forcing service businesses to iterate on their products and services, digitalization offers a whole new direction.
Inspiration: Affected by the pandemic, domestic service merchants have gradually increased their awareness of and demand for digitalization. They need a reliable online platform to promote relevant businesses, so as to face the changing market environment. Inspired by this, the program uses digital assistance to shorten the merchant service process and optimize the dual experience of the merchant and the user.
Project Duration: The project was designed and developed in Beijing in October 2020 and launched in China in February 2021.
Operation Flow: Users can access the small program from the Baidu APP, browse the service interface to compare preferential schemes and select the best merchants
After entering the merchant page, users select the required service and initiate the payment process.
When a merchant accepts an order, the app alerts users with a message and provides them with a real time map to check the location of the merchant.
Team Members: Yuan Lu
Yang Xiao
Yujie Shi
Yanji Zhang
Lei Lu
Ruixing Zhang
Xuejiao Chen
Ziru Xu
Jun Sun
Zhiyuan Zhang
Pingkang Diao