Q Sky Pilates Aitheantas Branda by Yuanyuan Yang

Q Sky Pilates Aitheantas Branda by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2023

Q Sky Pilates Aitheantas Branda

by Yuanyuan Yang

Client: Q Sky

Duais Iarainn A' Design Award Winner in Grafaic Category

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Verified Award Winner

Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Aitheantas Branda

Is aitheantas branda é Q Sky Pilates a cruthaíodh do stiúideo Pilates. Tarraingítear an litir Q mar éan atá ag eitilt go saor sa spéir, rud a nascann ainm an stiúideo le mothú éadroime, saoirse agus suaimhnis. Feidhmíonn an litir aonair mar ghraific neamhspleách, agus fanann an litir chéanna comhsheasmhach leis an gcló a úsáidtear le hainm iomlán an bhranda. Cuirtear an aitheantas i bhfeidhm ar chomharthaíocht spáis, ar éadaí spóirt, ar chupáin uisce agus ar chártaí ballraíochta, á léiriú trí phriontáil dhigiteach, priontáil síoda agus bróidnéireacht. Rinneadh rialú cúramach ar chruinneas datha ar gach ábhar.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Q Sky Pilates Aitheantas Branda Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Q Sky Pilates Aitheantas Branda ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Q Sky Pilates Aitheantas Branda as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022