Gojaming Pacáistíocht Sú Torthaí by Qichao An

Gojaming Pacáistíocht Sú Torthaí by Qichao An is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2023

Gojaming Pacáistíocht Sú Torthaí

by Qichao An

Client: Mornice Brand Design

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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Colors

The Design

About Gojaming Pacáistíocht Sú Torthaí

Is dearadh pacáistíochta é Gojaming do raon sú torthaí úrfháiscthe. Tá an phacáistíocht comhdhéanta de bhuidéal PET le lipéad greamaithe air, ag tomhas 70 mm ar leithead, 35 mm ar dhoimhneacht agus 200 mm ar airde. Leathnaítear eilimintí de lógó Gojaming agus úsáidtear iad mar phríomhamhábhar físiúil don phacáiste ar fad, rud a chruthaíonn féiniúlacht bhranda aontaithe. Tá trí bhlas sa raon, agus tugtar dath éagsúil do gach blas a oireann don toradh gaolmhar. Cabhraíonn na dathanna agus na heilimintí torthaí le tomhaltóirí gach blas a aithint go tapa.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Gojaming Pacáistíocht Sú Torthaí Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Gojaming Pacáistíocht Sú Torthaí ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Gojaming Pacáistíocht Sú Torthaí as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.