Xing Yun Shu Aitheantas Branda Milseog by Bingying Liu

Xing Yun Shu Aitheantas Branda Milseog by Bingying Liu is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2023

Xing Yun Shu Aitheantas Branda Milseog

by Bingying Liu

Client: Shijiazhuang luoshanqi foods co., ltd

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xing Yun Shu Aitheantas Branda Milseog

Is aitheantas branda é Xing Yun Shu a cruthaíodh do tháirgeoir milseog. Cuireann an dearadh smaoineamh an áidh atá le fáil i gcultúr traidisiúnta na Síne in iúl trí theanga amhairc nua. Tagann figiúirí teibí atá tógtha as pointí, línte agus plánaí dlúth in áit patrún casta traidisiúnta na Síne, agus tá brí an dea-áidh fós ag na foirmeacha simplithe seo. Cuirtear péireáil féiltiúil dearg agus glas le chéile le carachtair Shínise chun cuma úr a thabhairt don traidisiún. Is é an aidhm ná mothúchán te agus dearfach a chothú i leith an bhranda milseog.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Xing Yun Shu Aitheantas Branda Milseog Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Xing Yun Shu Aitheantas Branda Milseog ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Xing Yun Shu Aitheantas Branda Milseog riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand image of XingYunShu is attempting to convey the concept of "luck " of Chinese traditional culture with novel visual language.
Tags: Luck，Fashion，Youth，Dessert，Imagine
Design Challenge: expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
Inspiration: The brand image of XingYunShu is attempting to convey the concept of luck of Chinese traditional culture with novel visual language. The traditional and lucky combination of red and green ,with the explanation of psychology, expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
Project Duration: The project was started in Shijiazhuang in May 2022 and completed in September 2022.

Read the Press Release