Wonderland Fruit Feidhm Bhunúsach: Maisiú Pacáistíochta by Chia-Liang Lin

Wonderland Fruit Feidhm Bhunúsach: Maisiú Pacáistíochta by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2023

Wonderland Fruit Feidhm Bhunúsach: Maisiú Pacáistíochta

by Chia-Liang Lin

Client: Huzhou University

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Feidhm Bhunúsach: Maisiú Pacáistíochta

Téacs Leabhair: Is sraith maisiúchán pacáistíochta é Wonderland Fruit a cruthaíodh do tháirgí torthaí. Baineann na maisiúcháin úsáid as gnéithe traidisiúnta ealaíne Síneach, mar shampla pailliúin, corr bhán agus néalta ámharaí, chun atmaisféar tíre iontaisí a léiriú. Leanann tonn na ndathanna dath gach toraidh, ionas go dtagann an maisiúchán agus an táirge le chéile ó thaobh éifeachta agus stíle amhairc. Úsáidtear dathanna boga chun stíleanna amhairc traidisiúnta agus comhaimseartha a nascadh le chéile. Táirgeadh an tsraith le Adobe Photoshop agus Illustrator, agus tá gach bileog 297 milliméadar ar 420 milliméadar ar mhéid.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Wonderland Fruit Feidhm Bhunúsach: Maisiú Pacáistíochta Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Wonderland Fruit Feidhm Bhunúsach: Maisiú Pacáistíochta ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Wonderland Fruit Feidhm Bhunúsach: Maisiú Pacáistíochta riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU