Gamma Banc Príobháideach by Victor Weiss is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Só Competition Category.
Cré-umhaSó· 2023
Gamma Banc Príobháideach
by Victor Weiss
Client: Victor Weiss
Duais Cré-umha A' Design Award Winner in Só Category
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- Verified Award Winner
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The Design
About Gamma Banc Príobháideach
Is banc príobháideach é Gamma atá deartha mar chlub ar chuireadh amháin do bhainistíocht saibhris. Deonaítear ballraíocht trí mhodheolaíocht mhionsonraithe agus trí mheastóireacht ar shócmhainní. Tugann an dearadh ómós do phointí tadhaill clasaiceacha banc ársa agus cuireann sé áiseanna nua-aimseartha leis. Áirítear san obair ainmniú, straitéis branda, féiniúlacht amhairc, forbairt táirge, ailtireacht agus dearadh grafach. Faigheann gach ball nua pacáiste sínithe le bonn óir a osclaíonn Club Gamma, bosca todóg agus peann róidiam. Is é an aidhm ná idirghníomhaíocht dhaonna a chaomhnú i sochaí dhigiteach.
The Recognition
About the Duais Cré-umha A' Design Award
Bhuaigh an dearadh Gamma Banc Príobháideach Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Gamma Banc Príobháideach ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Gamma Banc Príobháideach riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
- Tags
- Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
- Design Challenge
- The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
- Research
- It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
- Inspiration
- To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
- Project Duration
- The project was initiated in April 2019, and was concluded in June 2020.
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