Chaos Pogo Príomhfheidhm: Sonóg Branda le Xudong Zhang and Hao Tan

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh Chaos Pogo Príomhfheidhm: Sonóg Branda le Xudong Zhang and Hao Tan.

IarannFógraíocht· 2023

Chaos Pogo Príomhfheidhm: Sonóg Branda

le Xudong Zhang and Hao Tan

Cliant: Chaos Pogo

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Fógraíocht

16,298

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #147863

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Chaos Pogo Príomhfheidhm: Sonóg Branda

Téacs Leabhair: Is sonóg branda é Wow a cruthaíodh do Chaos Pogo, branda tábhairne oscailte atá dírithe ar dhaoine óga. Tá an tsonóg bunaithe ar an mheirceach mil, ainmhí a fheictear mar shiombail dúthrachta, óige agus misnigh. Fágann ceann cothrom le gruaig bhán, crúba géara agus eireaball sainiúil go n-aithnítear an carachtar go héasca. Cuireann súile daingne le dallóga bándearga leis an rud rúndiamhrach. Léiríonn an chuma dhána cultúr agus carachtar an bhranda. Cuirtear siombailí a tarraingíodh ón sonóg i bhfeidhm freisin ar tháirgí branda, rud a neartaíonn an nasc idir custaiméirí agus an branda.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Chaos Pogo Príomhfheidhm: Sonóg Branda Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Chaos Pogo Príomhfheidhm: Sonóg Branda ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Chaos Pogo Príomhfheidhm: Sonóg Branda as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Clibeanna: Pub IP, Brand Image, Mascot, WOW, Youth
Teicneolaíocht Táirgthe: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Dúshlán Deartha: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Taighde: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inspioráid: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Fad an Tionscadail: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Sreabhadh Oibríochta: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Baill Foirne: Xudong Zhang and Hao Tan