Oil Street Art Space Aitheantas Amhairc by Kimhung Choi and Thomas Siu

Oil Street Art Space Aitheantas Amhairc by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2023

Oil Street Art Space Aitheantas Amhairc

by Kimhung Choi and Thomas Siu

Client: Kimhung Design

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oil Street Art Space Aitheantas Amhairc

Is é Oi aitheantas amhairc Oil Street Art Space, ionad poiblí áineasa agus cultúrtha i Hong Cong. Tá an suíomh lonnaithe in iar-theach club club luamhaireachta agus áirítear leis foirgneamh stairiúil Grád II déanta as bríce dearg le díon slinne agus limistéar amuigh faoin aer os cionn 3000 méadar cearnach. San ainm, cuirtear comhartha uaillbhreasa in ionad na litreach L, rud a dhíríonn aird agus a chomharthaíonn an suíomh. Léiríonn cruth an lógó gníomh na glaoiche os ard. Is é an dath glas an dath aitheantais, ag tabhairt le fios go bhfuil ósais ealaíon i gcroílár na cathrach ann. Cuirtear an t-aitheantas i bhfeidhm ar ghrafaicí timpeallachta agus ar ábhair chlóite.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Oil Street Art Space Aitheantas Amhairc Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Oil Street Art Space Aitheantas Amhairc ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Oil Street Art Space Aitheantas Amhairc riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions & Packaging: Various dimensions according to the visual identity application from buntings to pinned badges
Tags: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Research: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Duration: May 2022, The Hong Kong SAR
Operation Flow: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Team Members: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu