Mei Tao Wan Aitheantas Corparáideach by Chen Zilong

Mei Tao Wan Aitheantas Corparáideach by Chen Zilong is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2023

Mei Tao Wan Aitheantas Corparáideach

by Chen Zilong

Client: Communication University of Zhejiang

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mei Tao Wan Aitheantas Corparáideach

Is aitheantas corparáideach é Mei Tao Wan a cruthaíodh do pháirc tionscail chultúrtha agus cruthaitheach in Foshan, Cúige Guangdong. Tá an lógó bunaithe ar an litir M, an chéad litir den fhocal álainn (beauty), agus ar an ailtireacht chéimnithe atá le fáil sa pháirc. Cuireann cruth fadaithe simléir chriadóireachta an tionscail photaireachta áitiúil i gcuimhne dúinn. Léiríonn cruth an tí spás ealaíne oscailte agus idirnáisiúnta. Tagraíonn an struchtúr forleagtha do chruinniú tallainne. Cuirtear an aitheantas i bhfeidhm ar chártaí gnó, ar mhálaí éadaigh agus ar phóstaeir, arna n-ullmhú le ríomhaire agus arna bpriontáil lena n-úsáid.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Mei Tao Wan Aitheantas Corparáideach Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Mei Tao Wan Aitheantas Corparáideach ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Mei Tao Wan Aitheantas Corparáideach riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Dimensions & Packaging: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Tags: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Production Technology: It is designed and produced by computer and printed by the enterprise.
Design Challenge: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Research: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Inspiration: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Project Duration: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Operation Flow: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Image Credits: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang