Animated Koopmans Logo Féiniúlacht Chorparáideach by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2023

Animated Koopmans Logo Féiniúlacht Chorparáideach

by Ruud Winder - Rebrandt

Client: Rebrandt

Duais Airgid A' Design Award Winner in Grafaic Category

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Colors

The Design

About Animated Koopmans Logo Féiniúlacht Chorparáideach

D'iarr Koopmans ar Rebrandt fairsinge na raoine a chur in iúl níos soiléire. Ní léiríonn an téarma "siopa priontála" a thuilleadh an méid a dhéanann siad. Dá bhrí sin, ní hamháin teanga dhearaidh atá tarraingteach go haestéitiúil í an fhéiniúlacht nua seo ach uirlis straitéiseach mhargaíochta freisin a chuireann raon leathan na dtáirgí is féidir leo a thairiscint in iúl. Bhí Ruud Winder, ceann deartha Rebrandt, ag iarraidh go léireofaí dearcadh oibre dinimiciúil na heagraíochta sna dearaí. Téann an ghluaiseacht i gcodarsnacht le ciúnas measta cuideachta priontála; b'éigean an fhairsinge sin a chur chun tosaigh go sonrach.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Animated Koopmans Logo Féiniúlacht Chorparáideach Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Animated Koopmans Logo Féiniúlacht Chorparáideach ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Animated Koopmans Logo Féiniúlacht Chorparáideach a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022