Shan Yi Dearadh Aitheantais Branda by Wu Fangbo and Liu Beibei

Shan Yi Dearadh Aitheantais Branda by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2023

Shan Yi Dearadh Aitheantais Branda

by Wu Fangbo and Liu Beibei

Client: Shan Yi

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

Verify Award Status for #149564

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shan Yi Dearadh Aitheantais Branda

Is aitheantas branda é Shan Yi a dearadh do chuideachta teicneolaíochta cliste a fhónann don talmhaíocht. Úsáideann an lógó cruth sciath mar fhráma amhairc chun cosaint agus marthanacht a léiriú. Taobh istigh den sciath, tá na litreacha S agus Y sraithithe agus nasctha le chéile, ag tagairt d'ainm an bhranda agus don nasc idir teicneolaíocht chliste agus talmhaíocht. Cuimsítear patrúin de rianta rothaí agus dias cruithneachta freisin, ag cuimhneamh ar fhómhar an fhómhair. Tá na strócanna ar leithead comhionann agus leanann an lógó an cóimheas órga. Is féidir an marc a phriontáil, a fhuáil nó a mhúnlú instealltach i méideanna éagsúla, lena n-áirítear a úsáid mar shuaitheantas feithicle.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Shan Yi Dearadh Aitheantais Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Shan Yi Dearadh Aitheantais Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Shan Yi Dearadh Aitheantais Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Dimensions & Packaging: It can be printed, sewed or injection molded in a variety of sizes.
Tags: brand identity, logo, branding, smart agricultural technique
Production Technology: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Design Challenge: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Research: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspiration: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Project Duration: The project started in Beijing in December 2022 and was completed in February 2023.
Operation Flow: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Team Members: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu