Home Póstaer by Tao Ran is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2023

Home Póstaer

by Tao Ran

Client: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Home Póstaer

Úsáideann an póstaer fístheanga ghrafach shimplí dhubh agus bhán agus foirm ghrinn léirithe chun eispéireas beoga amhairc a thabhairt don lucht féachana. Trí éin a neadú, ní féidir aon ábhar brainse a fháil le haghaidh neadaithe. Ina áit sin, úsáidtear sopaí plaisteacha mar ábhair neadaithe, rud a léiríonn an damáiste tromchúiseach don chomhshaol. Táthar ag súil go bhféadfaidh an lucht féachana smaoineamh ar mheath an chomhshaoil, agus freisin glaoch ar dhaoine aird níos mó a thabhairt ar chosaint an chomhshaoil agus na bhforaoisí.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Home Póstaer Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Home Póstaer ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Home Póstaer riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
Dimensions & Packaging: 700*1000mm
Tags: poster、Environment、ecology、birds
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to use the simple black and white graphic language to describe the environmental problems facing mankind.
Research: Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
Inspiration: One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
Project Duration: Poster design started in June 2022 and completed in September 2022.
Operation Flow: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.