Kuwasawa Design School 2022 Treoirleabhar by Kazune Watanabe

Kuwasawa Design School 2022 Treoirleabhar by Kazune Watanabe is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dearadh Clóite Competition Category.

AirgeadCló· 2023

Kuwasawa Design School 2022 Treoirleabhar

by Kazune Watanabe

Client: Kuwasawa Design School

Duais Airgid A' Design Award Winner in Cló Category

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Colors

The Design

About Kuwasawa Design School 2022 Treoirleabhar

Treoir scoile do Kuwasawa Design School, an chéad scoil deartha sa tSeapáin. Le blianta beaga anuas, tá cumarsáid ar líne ag méadú, agus tá an líne idir réaltacht agus fíorúil ag éirí doiléir. Ina leithéid de chás, rinne an fhoireann dearaidh iarracht an dearadh a dhéanamh trí rud a aithníodh mar dhigiteach a chur in iúl le hanalóg (páipéar agus cló). Ar an gcéad amharc, is cosúil le gnáthleabhar é, ach oibríonn an beochan nuair a tharraingítear amach é. Tá an treoirleabhar roinnte ina imleabhair ar leith ionas gur féidir le daoine taitneamh a bhaint as ar bhealaí éagsúla. Bhí sé mar aidhm acu slonn digiteach ag baint úsáide as clóghrafaíocht.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Kuwasawa Design School 2022 Treoirleabhar Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Kuwasawa Design School 2022 Treoirleabhar ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Kuwasawa Design School 2022 Treoirleabhar a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Dimensions & Packaging: Dimensions Width:182mm x Height:257mm x Depth:25mm
Tags: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Production Technology: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Design Challenge: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Research: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inspiration: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Project Duration: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Operation Flow: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.