Iarann Seirbhís · 2023
Ecommuni Brochure Dearadh Seirbhíse Eispéiris Taispeántais
by Xi Zhu
- Duais Iarainn A' Design Award 2023 in Seirbhís
- Estimated Number of Design Views: 81,443
- Verification code 7514E211CE · Verify this award
Colors
About Ecommuni Brochure Dearadh Seirbhíse Eispéiris Taispeántais
Is dearadh seirbhíse é Bróisiúr Ecommuni a ligeann do chuairteoirí taispeántais bróisiúir phearsantaithe a chruthú. Roghnaíonn cuairteoirí earraí ar taispeáint le linn an taispeántais trí ghreamáin NFC atá suite in aice leis na táirgí a thapáil. Bailítear na hearraí roghnaithe i mbróisiúr digiteach ar féidir é a chur in eagar in aip, lena n-áirítear athruithe leagan amach, lipéid agus deilbhíní beaga. Gintear an clúdach ón mbealach féachana. Ní chlóitear an bróisiúr ar pháipéar ach amháin nuair a fhágann an cuairteoir. Laghdaítear dramhaíl pháipéir agus tacaíonn na sonraí bailithe le tionscal an taispeántais.
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh Ecommuni Brochure Dearadh Seirbhíse Eispéiris Taispeántais Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Ecommuni Brochure Dearadh Seirbhíse Eispéiris Taispeántais ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Ecommuni Brochure Dearadh Seirbhíse Eispéiris Taispeántais as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Press Kit
- Unique Properties
- It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
- Dimensions & Packaging
- Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
- Tags
- exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
- Production Technology
- The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
- Design Challenge
- How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
- Research
- Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
- Inspiration
- In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
- Project Duration
- Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
- Operation Flow
- Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
