Sparrow Branding Feidhm Bhunúsach: Céannacht Chorparáideach le Hiroshi Kurisaki

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Sparrow Branding Feidhm Bhunúsach: Céannacht Chorparáideach le Hiroshi Kurisaki.

Cré-umhaGrafaic· 2023

Sparrow Branding Feidhm Bhunúsach: Céannacht Chorparáideach

le Hiroshi Kurisaki

Cliant: Hiroshi Kurisaki Design

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #150366

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Sparrow Branding Feidhm Bhunúsach: Céannacht Chorparáideach

Téacs an Leabhair: Is céannacht chorparáideach í Sparrow Branding a cruthaíodh do chuideachta léiriúcháin fógraíochta atá lonnaithe i dTóiceo agus a bunaíodh in 2020. Cumhdaíonn an chéannacht an lógó, na príomhamhairc agus na stáiseanóireacht. Léirítear gealbhan, foinse ainm na cuideachta, in éineacht le crann péine mar chrann siombalach. Tagann an coincheap ó scéal ina gcosnaíonn crann péine gealbhan ó gach dochar. Baineadh úsáid as craobhóga fíor péine, arna leagan amach ag ealaíontóir maisiúcháin bláthanna, agus samhail réalaíoch gealbhain, agus iad grianghrafadóireacht seachas grafaicí ríomhaire a bheith úsáidte. Tá an ton amhairc daingean agus dáiríre seachas gleoite.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Sparrow Branding Feidhm Bhunúsach: Céannacht Chorparáideach Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Sparrow Branding Feidhm Bhunúsach: Céannacht Chorparáideach ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Sparrow Branding Feidhm Bhunúsach: Céannacht Chorparáideach riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Toisí & Pacáistiú: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Clibeanna: Branding, Logo, Japan, Typography, Blue
Teicneolaíocht Táirgthe: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Dúshlán Deartha: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Taighde: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspioráid: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Fad an Tionscadail: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Sreabhadh Oibríochta: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Creidiúintí Íomhá: Photo By Bird And Insect Ltd.