Nunn Bush Beochan Táirge 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dearadh Scannán Competition Category.
AirgeadScannán· 2023
Nunn Bush Beochan Táirge 3D
Client: Morgan Studio
Duais Airgid A' Design Award Winner in Scannán Category
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The Design
About Nunn Bush Beochan Táirge 3D
Rinneadh an tionscadal chun gnéithe uile an táirge a thaispeáint ar bhealach spraíúil trí bheith faisnéiseach ach gan a bheith annoying. Ba é an cuspóir tógáil an bhróg a thaispeáint. Tháinig an inspioráid tríd an taighde ar ghnéithe a d'fhéadfadh an táirge a léiriú, cosúil leis an dúlra leis na dathanna agus na giúmar uile. Múnlaíodh an bhróg agus úsáid á baint as grianghraif mar thagairt agus as teicnící samhaltaithe 3D le dromchla crua. Le haghaidh samhaltú, bhain dearthóirí úsáid as na bogearraí C4D. Rinneadh na huigeachtaí go léir le uigeacht leathair agus roinnt scuaba photoshop. Baineadh úsáid as Vray le haghaidh rindreála agus Houdini le haghaidh Insamhaltaí.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Nunn Bush Beochan Táirge 3D Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Nunn Bush Beochan Táirge 3D ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Nunn Bush Beochan Táirge 3D a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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