Jotape 3D Duo Íomhá Eochair-Ealaíne by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dearadh Grafaic Ríomhaire Competition Category.
AirgeadGrafaic Ríomhaire· 2023
Jotape 3D Duo Íomhá Eochair-Ealaíne
Client: Morgan Studio
Duais Airgid A' Design Award Winner in Grafaic Ríomhaire Category
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The Design
About Jotape 3D Duo Íomhá Eochair-Ealaíne
Ba é an smaoineamh íomhá a chruthú a thugann gnéithe uile an táirge trí eilimintí amhairc cosúil leis an mhaolú agus an cúr. Mar sin tugadh an mothú bog a bhí ag teastáil ón táirge. Ba é an inspioráid ábhair choitianta an lae go lá. Tugann na heilimintí ar snámh tríd na cruthanna boga agus cruinne braite bog agus éadrom. Cé gur léiriú simplí a bhí ann, ceapadh an toradh ar rud éigin difriúil ón ngnáthnós. Ba é an dúshlán is mó a bhí ann ná trí chúpla eilimint agus uigeacht an braistint a bhí ag teastáil ón táirge.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Jotape 3D Duo Íomhá Eochair-Ealaíne Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Jotape 3D Duo Íomhá Eochair-Ealaíne ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Jotape 3D Duo Íomhá Eochair-Ealaíne a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
- Dimensions & Packaging
- 5000 x 5000px 300dpi
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
- Project Duration
- 2 months, Franca, Brazil
- Team Members
- Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan
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