Barking Good Ábhar Branda by Squared is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dearadh Fógraíochta Competition Category.

IarannFógraíocht· 2024

Barking Good Ábhar Branda

by Squared

Client: Squared

Duais Iarainn A' Design Award Winner in Fógraíocht Category

44,301

Verified Award Winner

Verify Award Status for #150826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Ábhar Branda

Tá cúram peataí tagtha go ré nua. Caitear leis na cairde beaga clúmhacha mar chomhionanna sa teaghlach anois agus tagann níos mó cúraim chucu de réir a chéile. Do shalón grúmála a thairgeann pampering galánta agus cóireálacha den chéad scoth do mhadraí, forbraíodh raon leathan d'ábhar branda chun cumarsáid fhíseach nua iomlán a chruthú lena gcabhraítear leis an scéal nua seo a insint. Tá a gcarachtar, a stíl agus a bpearsantacht féin ag madraí agus taispeántar iad mar phríomhcharachtair atá tuillteach ar an bpampering madra is fearr.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Barking Good Ábhar Branda Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Barking Good Ábhar Branda ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Barking Good Ábhar Branda as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED