Ranger Aitheantas Amhairc by Zhang Weiwei

Ranger Aitheantas Amhairc by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2023

Ranger Aitheantas Amhairc

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

Duais Iarainn A' Design Award Winner in Grafaic Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Aitheantas Amhairc

Is aitheantas amhairc é Ranger a cruthaíodh do óstán a fhreastalaíonn ar thaistealaithe óga. Déanann an aitheantas comparáid idir gach aoi agus ranger, carachtar atá aitheanta ó scéalta fantaisíochta. Úsáidtear masc ranger mar phríomhghné chruthaitheach, agus díorthaítear sraith de shiombailí trealaimh ranger uaidh. Cuirtear na siombailí i bhfeidhm ar earraí oifige agus ar earraí óstáin i méideanna caighdeánacha, agus úsáidtear iad freisin ar earraí a spreagann aíonna chun idirghníomhú. Priontáiltear an lógó le stampáil scragall léasair, ionas go dtaispeánann an dromchla loinnir athraitheach nuair a bhreathnaítear air ó uillinneacha éagsúla.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Ranger Aitheantas Amhairc Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Ranger Aitheantas Amhairc ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Ranger Aitheantas Amhairc as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.