Inspiration Season Póstaer by Chunyang Wang and Qianqian Yao

Inspiration Season Póstaer by Chunyang Wang and Qianqian Yao is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2023

Inspiration Season Póstaer

by Chunyang Wang and Qianqian Yao

Client: Hangzhou Loft49

Duais Cré-umha A' Design Award Winner in Grafaic Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Inspiration Season Póstaer

Is é Séasúr Inspioráide an príomhdhearadh amhairc d'fhóram deartha a reáchtáladh i bpáirc chruthaitheach uirbeach i Hangzhou. Rinneadh an pháirc a thiontú ó iarmhonarcha snáithín cheimiceach, agus roghnaíodh snáth olla gorm chun an t-am atá caite agus an t-am i láthair a nascadh maidir leis na foirgnimh. Tomhaiseann an póstaer statach 841 x 594 milliméadar, agus maireann an póstaer gluaisne deich soicind i bhformáid ingearach. Rinneadh olann chrochta fíor a scannánú i 4K le ceamara agus le sleamhnrálaí, sular cuireadh in eagar, dathú grádaithe agus comhdhéanamh air. Léiríonn crith an tsnátha nóiméad na hinspioráide.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Inspiration Season Póstaer Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Inspiration Season Póstaer ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Inspiration Season Póstaer riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
Dimensions & Packaging: Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
Tags: Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
Production Technology: 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
Design Challenge: The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
Research: Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
Inspiration: Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
Project Duration: Created in Hangzhou China in August 2022
Operation Flow: The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
Team Members: Chunyang Wang
Qianqian Yao