Remaking Art Féiniúlacht Branda le Meng Shenhui

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Remaking Art Féiniúlacht Branda le Meng Shenhui.

AirgeadGrafaic· 2024

Remaking Art Féiniúlacht Branda

le Meng Shenhui

Cliant: Shenzhen Chengmei Culture Communication Co., Ltd

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #152015

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Remaking Art Féiniúlacht Branda

Is féiniúlacht branda é Remaking Art a cruthaíodh do chomhlacht cumarsáide cultúir. Nascann an lógó na chéad litreacha R agus A ina mharc siméadrach, ceangailte le línte a thugann frithchaitheamh in uisce le fios. Cuireann líne chothrománach meá i gcuimhne agus coinníodh í ón lógó níos luaithe chun cothroime agus ionracas a chur in iúl. Úsáideann an córas amhairc línte chun ábhair chlóite, pacáistíocht agus taispeántais inmheánacha a roinnt, ionas go gcoinnítear an chuma chéanna thar mhéideanna agus ábhair éagsúla. Cuireann an dearadh siméadracht, comhtháthú agus athnuachan in iúl.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Remaking Art Féiniúlacht Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Remaking Art Féiniúlacht Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Remaking Art Féiniúlacht Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Toisí & Pacáistiú: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Clibeanna: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Teicneolaíocht Táirgthe: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Dúshlán Deartha: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Taighde: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspioráid: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Fad an Tionscadail: The project started in January 2022 and was completed in Shenzhen in May 2022
Sreabhadh Oibríochta: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Creidiúintí Íomhá: Copyright：CM Design