Taishun City Aitheantas Branda le Zhejiang Gongshang University

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Taishun City Aitheantas Branda le Zhejiang Gongshang University.

Cré-umhaGrafaic· 2025

Taishun City Aitheantas Branda

le Zhejiang Gongshang University

Cliant: Taishun County People's Government

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

14,578

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #152814

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Taishun City Aitheantas Branda

Is aitheantas branda é Taishun City atá deartha do chathair. Tá an lógó tógtha as línte a chruthaíonn ainm na cathrach, rud a chruthaíonn marc nua-aimseartha agus íostach. Caitear leis an spás bán laistigh den lógó mar limistéar oscailte inar féidir siombailí éagsúla amhairc uirbeacha a thaispeáint. Is féidir an marc a oiriúnú trí athruithe ar líne agus ar chruth, ionas go bhfanann an t-aitheantas láidir thar réimse leathan feidhmeanna. Ligeann formáidí veicteora don lógó a bheith scálaithe go dtí aon mhéid, ó chártaí gnó go fógraíocht amuigh faoin aer. Úsáideann na hábhair bhranda clóite stoc atá inathchúrsáilte agus in-bhithdhíghrádaithe.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Taishun City Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Taishun City Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Taishun City Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Toisí & Pacáistiú: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Clibeanna: Culture, innovation, sustainability, inclusiveness,City Brand
Teicneolaíocht Táirgthe: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Dúshlán Deartha: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Taighde: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Inspioráid: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Fad an Tionscadail: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Sreabhadh Oibríochta: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Baill Foirne: Designer: Kan Zhao
Creidiúintí Íomhá: Designer: Zhao Kan