Ecohiny Brandáil le Cansu Dagbagli Ferreira

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Ecohiny Brandáil le Cansu Dagbagli Ferreira.

AirgeadGrafaic· 2024

Ecohiny Brandáil

le Cansu Dagbagli Ferreira

Cliant: Cansu Dagbagli Ferreira

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

104,097

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #152882

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Ecohiny Brandáil

An féidir le branda páipéar leithris a bheith fionnuar agus spraíúil? Is bambú orgánach 100% é EcoHiny, deimhnithe ag FSC agus chomh éiceabhálach agus is féidir. Is peitseog an tsiombail bhranda, agus léiríonn na roghanna dathanna agus clófhoirne nádúr spraíúil, nádúrtha agus bog an táirge. Ba é an aidhm an branda a dhifreáil ó chinn eile ar an margadh trí phailéad dathanna uathúil a úsáid. Tugann lí uaine gormghlas domhain, péireáilte le peitseog, pearsantacht shpraíúil don bhranda, agus cuireann sé mothú éiceabhálachta agus inbhuanaitheachta in iúl freisin. Déanann na roghanna deartha seo cumarsáid leis an spriocghrúpa custaiméirí láithreach agus cruthaíonn siad nasc idir an branda agus an custaiméir.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Ecohiny Brandáil Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Ecohiny Brandáil ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Ecohiny Brandáil a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Toisí & Pacáistiú: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Clibeanna: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Teicneolaíocht Táirgthe: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Dúshlán Deartha: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Taighde: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspioráid: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Fad an Tionscadail: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Sreabhadh Oibríochta: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.