Travel Buddy Cluiche Brabhsálaí le Stefan Maier-Wimmer

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh Travel Buddy Cluiche Brabhsálaí le Stefan Maier-Wimmer.

IarannFógraíocht· 2024

Travel Buddy Cluiche Brabhsálaí

le Stefan Maier-Wimmer

Cliant: Holidayextras.de

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Fógraíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #153173

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Travel Buddy Cluiche Brabhsálaí

Is eachtra idirghníomhach í Compánach Taistil a chuireann táirgí Holiday Extras' ar taispeáint go spraíúil. Cruthaíonn domhan cluiche paralacsach eispéireas taistil fíorúil agus na himreoirí ag nascleanúint. I ról compánaigh taistil, treorann imreoirí lánúin i bpleanáil saoire, ag tairiscint leideanna le haghaidh turais rathúil. Treorann an chomhairle chuig tástáil ghreannmhar ar chineál taistil, ag nochtadh iompar saoire an duine. In éineacht le raon táirgí a iniúchadh, faigheann imreoirí léargais ar a sainroghanna taistil féin.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Travel Buddy Cluiche Brabhsálaí Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Travel Buddy Cluiche Brabhsálaí ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Travel Buddy Cluiche Brabhsálaí as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Toisí & Pacáistiú: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Clibeanna: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Teicneolaíocht Táirgthe: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Dúshlán Deartha: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspioráid: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Fad an Tionscadail: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Sreabhadh Oibríochta: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Baill Foirne: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel