CDU Hamburg Aitheantas Branda le Politikwerft Designagentur

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh CDU Hamburg Aitheantas Branda le Politikwerft Designagentur.

IarannGrafaic· 2024

CDU Hamburg Aitheantas Branda

le Politikwerft Designagentur

Cliant: CDU Hamburg

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Grafaic

15,013

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #153650

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le CDU Hamburg Aitheantas Branda

Is aitheantas branda é CDU Hamburg a forbraíodh do pháirtí polaitíochta réigiúnach in Hamburg, an Ghearmáin. Tá an t-aitheantas bunaithe ar struchtúr modúlach a thacaíonn le teanga fhísiúil aontaithe ar fud na meán priontála agus digiteacha. Ceanglaíonn an mharc fhoclach agus fhíorúil na litreacha CDU le siombail Hamburg, caisleán le trí thúr agus dhá réalta, ar dhromchla iompróra ciorclach gorm dorcha. Úsáidtear an mharc fhíorúil ina haonar freisin, agus is féidir an dromchla iompróra a líonadh le híomhánna agus dathanna. Cruthaíodh suíomhanna gréasáin fhreagracha do gach aonad eagraíochtúil.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh CDU Hamburg Aitheantas Branda Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh CDU Hamburg Aitheantas Branda ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh CDU Hamburg Aitheantas Branda as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Toisí & Pacáistiú: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Clibeanna: Graphics, Illustration, Visual Communication Design, Brand Design
Teicneolaíocht Táirgthe: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Dúshlán Deartha: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Taighde: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspioráid: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Fad an Tionscadail: The project started in April 2022 in Hamburg and finished June 2023.
Sreabhadh Oibríochta: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.