Wudang Mountain Féiniúlacht Amhairc, Maisiúchán by Yao Wu is a highly esteemed winner of the very prestigious 2024 Duais Cré-umha A' Design Award in Dearadh Oidhreachta Cultúrtha Competition Category.
Cré-umhaOidhreacht Chultúrtha· 2024
Wudang Mountain Féiniúlacht Amhairc, Maisiúchán
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
Duais Cré-umha A' Design Award Winner in Oidhreacht Chultúrtha Category
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The Design
About Wudang Mountain Féiniúlacht Amhairc, Maisiúchán
Is tionscadal féiniúlachta amhairc agus maisiúcháin é Sliabh Wudang a cruthaíodh do láithreán Oidhreachta Domhanda Chultúrtha Shliabh Wudang sa tSín. Áirítear sa tionscadal trí mhaisiúchán, trí dhearadh lógó, pacáistíocht, patrúin bunaithe ar mhiotaseolaíocht Wudang agus ar ainmhithe áitiúla, agus dearadh inmheánach do shiopa suaitheanta. Baineann an príomhlógó úsáid as foirm chasta a léiríonn stair agus sollúntacht an láithreáin, agus baineann fo-bhranda tráchtála úsáid as línte glana. Tá bosca an phacáistithe 18 tráchtála ar leithead agus 18 ceintiméadar ar airde, agus cuimsíonn sé feilteadh, sméaladh te agus brataíocht ultraivialait, ionas gur féidir na sonraí a fheiceáil agus a mhothú.
The Recognition
About the Duais Cré-umha A' Design Award
Bhuaigh an dearadh Wudang Mountain Féiniúlacht Amhairc, Maisiúchán Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Wudang Mountain Féiniúlacht Amhairc, Maisiúchán ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Wudang Mountain Féiniúlacht Amhairc, Maisiúchán riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
- Dimensions & Packaging
- The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
- Tags
- Illustration, Wudang, Visual design, Cultural heritage design,
- Production Technology
- In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
- Design Challenge
- Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
- Research
- Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
- Inspiration
- Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China. - Project Duration
- The project started in Beijing in July 2023 and ended in December 2023
- Operation Flow
- Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
- Team Members
- Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue
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