Hunguest Hotels Aitheantas Branda by Eszter Laki and Reka Imre

Hunguest Hotels Aitheantas Branda by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2024

Hunguest Hotels Aitheantas Branda

by Eszter Laki and Reka Imre

Client: Studio NUR

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Colors

The Design

About Hunguest Hotels Aitheantas Branda

Is aitheantas branda é Hunguest Hotels a cruthaíodh do ghrúpa óstán Ungárach. Cuireann an t-aitheantas tiomantas do cháilíocht agus do chomhsheasmhacht in iúl. Bhí athdhearadh an lógó atá ann cheana féin agus na n-eilimintí físiúla go léir san áireamh san obair, ó chomharthaíocht óstáin go dtí ábhair chlóite. Tá go leor de na hóstáin nasctha le hionaid sláinteoireachta agus folláine, agus mar sin léiríonn an dearadh nasc leis an uisce. Is é an lógó ceannlitir H a chruthaítear as braonta uisce, agus is é gorm príomhdhath an bhranda. Baineadh úsáid as clódóireacht leithéirse, clúdaigh biachlár leathair ghreanta agus comharthaíocht adhmaid inscríofa.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Hunguest Hotels Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Hunguest Hotels Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Hunguest Hotels Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tags: hotel branding, wellness and spa, letterpress, Hungary
Production Technology: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Inspiration: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Project Duration: The project started in 2020 in Hungary and finished in 2023.
Team Members: Eszter Laki, Réka Imre
Image Credits: photographs by András Zoltai and Zoltán Gali

Read the Press Release