Unicorn Rebrand Féiniúlacht Amhairc le Yating Liu

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Unicorn Rebrand Féiniúlacht Amhairc le Yating Liu.

IarannGrafaic· 2024

Unicorn Rebrand Féiniúlacht Amhairc

le Yating Liu

Cliant: Yating Liu

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Grafaic

11,235

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #154412

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Unicorn Rebrand Féiniúlacht Amhairc

Tá an branda de chuid trucail bia Meicsicigh i Nua-Eabhrac athnuaite ag an dearthóir Yating Liu i dtionscadal turgnamhach. Úsáideann an dearadh dathanna bríomhara agus suaitheantas chun mealladh a dhéanamh ar mhic léinn óga. Sa lógó, léiríonn "Uni" an ollscoil, agus léiríonn "Corn" Tacos. Oireann téama an aonbheannaigh, atá tóir air i measc na hóige, le blasanna nua an bhranda a thabhairt isteach gach seachtain. Comhcheanglaíonn an lógó eilimintí ar bhealach cruthaitheach de réir gramadach na Spáinnise. Cuimsítear téarmaí a bhaineann leis an gcoláiste i míreanna an bhiachláir freisin, rud a chinntíonn córas amhairc aontaithe atá nasctha le bunús an bhranda.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Unicorn Rebrand Féiniúlacht Amhairc Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Unicorn Rebrand Féiniúlacht Amhairc ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Unicorn Rebrand Féiniúlacht Amhairc as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Toisí & Pacáistiú: Loyalty card 90mm x 54mm
Clibeanna: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Teicneolaíocht Táirgthe: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Dúshlán Deartha: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Taighde: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspioráid: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Fad an Tionscadail: The project started in July 2021 and finished in September 2021 in Beijing, China.
Sreabhadh Oibríochta: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.