Bws Dearadh Gréasáin by Jason Chua and Cheyene Cheng

Bws Dearadh Gréasáin by Jason Chua and Cheyene Cheng is a highly esteemed winner of the very prestigious 2024 Duais Cré-umha A' Design Award in Dearadh Gréasáin Competition Category.

Cré-umhaGréasán· 2024

Bws Dearadh Gréasáin

by Jason Chua and Cheyene Cheng

Client: Black White Sheep Pte Ltd

Duais Cré-umha A' Design Award Winner in Gréasán Category

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Verified Award Winner

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Colors

The Design

About Bws Dearadh Gréasáin

Ag glacadh le héiteas 'is lú is mó', léiríonn dearadh láithreán gréasáin BWS tiomantas ár mbranda don tsimplíocht ina gcuid oibre. Ag cur tosaíochta le téacs, imirt focal, agus gnéithe idirghníomhacha, treoraítear úsáideoirí chun an méid is tábhachtaí dóibh a aimsiú. Ina theannta sin, feidhmíonn sé mar thaispeántas do phunann BWS, ag cur béime ar leithead agus ar cháilíocht a thionscadal roimhe seo. Trí phraiseach, castacht, agus seachrán a íoslaghdú, cinntíonn a ndearadh eispéireas úsáideora gan uaim agus dírithe.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Bws Dearadh Gréasáin Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Bws Dearadh Gréasáin ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Bws Dearadh Gréasáin riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BWS stands as a boutique branding agency that harnesses a blend of technical, strategic, and creative prowess to achieve outstanding outcomes. The aspiration is to solidify their position as the favored agency within Asia and demonstrate their competencies via their website. Notably, the portfolio segment serves as a prominent feature, providing comprehensive glimpses into recent ventures spanning diverse industries as well as their thought process in creating them.
Dimensions & Packaging: Fully responsive website
Tags: Clean, modern, black and white, motion graphics, motion effects
Production Technology: Design tools: Adobe XD, Premiere Pro, Adobe Photoshop

Development tools: Elementor Pro, CMS, Hosted on google cloud.
Design Challenge: The hardest part was to take out a lot of unnecessary content and summarising it together, which includes the way we showcase our portfolio and how to convey our thoughts visually as designers.
Research: Our goal was not merely to craft a portfolio website, but to establish a digital presence that embodies our principles, captivates attention, and speaks to our intended audience. This involved extensive brainstorming to pinpoint our unique selling proposition (USP) and core messages and our key clients and their industry so that the website can better position itself and target the right customers on the long run.
Inspiration: The web design for BWS began with a black and white base, inspired by the brand's name black white sheep. It all started with a basic black and white framework, which was then enriched by the infusion of vibrant colors on the portfolio pages, enhancing the overall design. Bold text on a white background, with subtle animations, aimed to capture users' attention. This modern design reinforces the agency's reputation in Asia.
Project Duration: The project started in Jan 2023 and ended in April 2023 in Singapore.
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations.
Patents: Copyrights belong to Black White Sheep Pte Ltd 2023
Team Members: Creative Director: Cheyene Cheng, Jason Chua
Image Credits: All graphics and illustrations were designed from scratch by BWS