Imoment Sraith Fíona Íseal-Alcóil by Hu Wan and Li Jianpeng

Imoment Sraith Fíona Íseal-Alcóil by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Duais Cré-umha A' Design Award in Dearadh Ealaíon Cócaireachta Competition Category.

Cré-umhaEalaín Chócaireachta· 2024

Imoment Sraith Fíona Íseal-Alcóil

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

Duais Cré-umha A' Design Award Winner in Ealaín Chócaireachta Category

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Colors

The Design

About Imoment Sraith Fíona Íseal-Alcóil

Bíonn claonadh ag tomhaltóirí óga deochanna íseal-alcóil a ól chun meidhir éadrom a bhaint amach a thugann scíth, áthas agus roinnt le daoine eile. Cuidigh leo taithí níos fearr a fháil ar a gcuid nóiméad féin nuair a osclaíonn siad deochanna imoment. Is é pointe díola tábhachtach imoment ná a thiomantas chun nóiméid iontacha, áille agus dosháraithe a chur i láthair sa tsraith íseal-alcóil trí dhearadh a sheasann amach i gcomparáid le go leor táirgí cosúla ar an margadh. Trí mheisce amhairc agus fiseolaíoch a chumasc, soláthraíonn an táirge eispéireas tumthach de mheisce éadrom.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Imoment Sraith Fíona Íseal-Alcóil Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Imoment Sraith Fíona Íseal-Alcóil ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Imoment Sraith Fíona Íseal-Alcóil riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng