Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh White and Blue Porcelain Pacáistíocht Buidéal Licéar le Hai Zhu.
Cré-umhaPacáistíocht· 2024
White and Blue Porcelain Pacáistíocht Buidéal Licéar
le Hai Zhu
Cliant: Shanxi Blue and White Porcelain Distillery Co., Ltd
Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht
Buaiteoir Gradaim Fíoraithe
Fíoraigh Stádas Gradaim do #154717An Dearadh
Maidir le White and Blue Porcelain Pacáistíocht Buidéal Licéar
Is dearadh pacáistíochta buidéil é Poirceallán Bán agus Gorm a cruthaíodh do Bhaijiu Síneach den scoth. Leanann cruth an bhuidéil an vása piorra-chruthach Yuhuchun, agus fágann muineál seang go bhfuil an licéar éasca a láimhseáil agus a fhreastal. Tá an scéim dathanna gorm agus bán bunaithe ar phoirceallán traidisiúnta agus cuirtear i bhfeidhm é le teicníc fo-ghlónrach Jingdezhen. Maisíonn móitífeanna órga Loong agus carachtair stoidiaca na Síne an dromchla, agus tá an clúdach cruthach ar chosúil le ceann Loong. Rinneadh dhá leagan éagsúla do na licéir a bhí 30 bliain agus 50 bliain in aois.
An Aitheantas
Maidir leis an Duais Cré-umha A' Design Award
Bhuaigh an dearadh White and Blue Porcelain Pacáistíocht Buidéal Licéar Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh White and Blue Porcelain Pacáistíocht Buidéal Licéar ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh White and Blue Porcelain Pacáistíocht Buidéal Licéar riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Taobh Thiar den Dearadh
Pacáiste Preasa
Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.
- Airíonna Uathúla
- This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
- Toisí & Pacáistiú
- A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm - Clibeanna
- Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
- Teicneolaíocht Táirgthe
- Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
- Dúshlán Deartha
- The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
- Taighde
- This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
- Inspioráid
- The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
- Fad an Tionscadail
- The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
- Sreabhadh Oibríochta
- To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
- Baill Foirne
- Hai Zhu
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