Hand over Hand Aitheantas Branda by Yiwen Zhang

Hand over Hand Aitheantas Branda by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2024

Hand over Hand Aitheantas Branda

by Yiwen Zhang

Client: Hand over Hand

Duais Cré-umha A' Design Award Winner in Grafaic Category

4,151

Verified Award Winner

Verify Award Status for #154975

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hand over Hand Aitheantas Branda

Is aitheantas branda é Hand over Hand a cruthaíodh do sholáthraí seirbhísí oideachais speisialta. Coinníonn an aitheantas na heilimintí lámhdhéanta den lámh agus den leabhar ón seanlógó chun leanúnachas agus pearsantacht a chaomhnú. Tacaíonn Analogue, cló nua-aimseartha le cuair mhíne agus le foirmeacha litreacha ardchodarsnachta, le ton cairdiúil sochreidmheach. Cruthaíonn gearrthacha geoiméadracha ciorclacha agus cearnógacha comhdhéanamh cothrom a léiríonn éagsúlacht réigiúnach agus dhéimeagrafach. Cuirtear an córas i bhfeidhm ar na meáin shóisialta, ar leathanaigh ghréasáin, ar ríomhleabhair, ar fhógraíocht amuigh, ar irisí, ar phacáistíocht agus ar chártaí gnó.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Hand over Hand Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Hand over Hand Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Hand over Hand Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimensions & Packaging: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Tags: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Production Technology: Adobe Creative Suite, Figma as the main development tool for this project.
Design Challenge: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Research: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspiration: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Project Duration: The project started in July 2023 and finished in Sep 2023, in New York.
Operation Flow: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Team Members: Yiwen Zhang - Creative Director, Brand Designer, Content Creator